The World’s Best Marketing Tool: Writing a Book
Yes, you have read it correctly. After all these years of technological development and the apparition of all these new and modern marketing tools and strategies, the best one remains the good, old fashioned one of writing a book. If you are curious to see how this technique works and the secrets behind it, then keep on reading this article.
Stand Out from the Rest
Imagine that you are running a successful business and you are looking to partner up with somebody. That somebody has been contacted for the same partnership by 2 more similar companies like yours. Why should your possible partner pick you and not one of the other two candidates? What more do you have to offer? How can you stand out from the rest? And the answers to all these questions are simple.
You have published a book. This activity in itself proves that you are a serious, hardworking, wise and professional partner. To sum it up, by having written a book, you establish and market yourself as the best choice for them.
It Is Your Business Card
This book you have created is not just something to make you stand out of the crowd. It is also your business card. Use it when you first meet a potential partner. Alongside your actual business card, which might not offer them much information about what you really do, hand them in a copy of your book too.
This will help them better understand who you are, what your company is all about, what you are specialized in, how a partnership between the two of you would benefit them and so on. It is your portfolio, your additional business card, so make sure you do your best when writing it.
Business, Not Poetry
And speaking about writing the book, what you need to know is that you do not need to be a terrific writer, you do not need incredible language or writing techniques skills. You are not writing poetry or novels here but a book about business. What you need to poses are business skills. You need to sell your business and your idea, not some tangled and twisted words whose only purpose is to sound good.
Write from Your Own Experience
But if writing a book is such a good alternative to all these advertising campaigns then why is not everybody writing them? And the answer is simple because you need a good idea. If your idea is mediocre, your book will be the same. This is why, these mediocre companies resort to flashy ads and short time period campaigns.
But a good idea is timeless (or at least until you come up with a new and improved book). So use your idea and write from your own experience. This is what will set you apart from the rest and place you at the top of the charts, alongside other successful business owners.
And since you are in it for the long run, you need to make sure that your book can be available and accessible at any times. For this, you should consider making your book into an e-book too. It is one of the best marketing strategies. Just think about how much time you can save by sending someone the link of your book directly and them being able to access it in an instant, without the fuss of having to go out to buy the actual book or for you to send it by post.
All in all, in this day and age, one of the best marketing strategies available remains writing a book. So, if you want to put yourself and to advertise for the long run, now you know how to do it.