• Veena Maheshwari

Busting the Self-Publishing Myths

Self-aware authors know they’re taking on a challenge when they choose to self-publish a book, a rewarding and exciting challenge, but a challenge nonetheless. With advancements in technology and opportunity, and a lessening of the bias against self-publishing, every author now has a chance to succeed in the publishing space doing it on their own.

There are several common misconceptions about the ins-and-outs of self-publishing. Authors often assume that taking on the responsibilities of publishing will be more trouble than it’s worth. Taking advantage of publishing platforms ensures writers have control over the entire publishing process, including inventory and book distribution. If you’re considering self-publishing, we’ve outlined three common myths and the truths behind them.

Myth #1: Printing Books is Expensive

The cost of printing is often thought to be an expensive drawback to independent publishing, but a reliable publishing service can limit this by allowing you some control of your pricing and publishing options.

For most authors looking to self-publish a book, there is a looming fear that they won’t be able to afford to have their book printed if the book isn’t guaranteed to sell. In the past, this was often the case due to expensive offset printing methods and strictly enforced copy minimums. Today, there is print on demand.

Instead of being forced to pay for 500 copies of your book in advance, you can now print only what you sell. This means lower overhead cost, no storage fees, and no risk of being stuck with inventory you won’t necessarily sell.

Myth #2: Self-Publishing Won’t Get the Book to the Masses

There is a stigma that a self-published book won’t travel farther than a writer’s personal bookshelf or his or her mother’s mantel. This is another myth that should be put to rest in today’s indie publishing landscape.

With book distribution opportunities, like those provided by IngramSpark, self-published books have the same distribution opportunities as traditionally published books. We share self-published titles with our over 39,000 retail partners (including Barnes & Noble and your local independent bookstore) and with major online retailers (including Amazon, Apple, and Kobo). And the distribution isn’t limited to just the United States either; it’s global book distribution. Several authors are surprised when they see sales outside of their home country, which reiterates the need to think internationally and not limit your book’s distribution.

This book distribution is for both print books and ebooks, so no matter your format, it’s simply untrue that when you self-publish a book, it’s not going to be shared.

Myth #3: Self-Publishing Makes Inventory the Author’s Responsibility

It’s easy to think that since you’re in charge of publishing your own book, you’d also be in charge of making sure you have adequate inventory to sell to all of your readers. A good printing and distribution service affords authors with market access the peace of mind that their printing and shipping are taken care of so that they can focus on more exciting things like writing their next book and working on their book marketing strategy.

Instead of falling prey to the dark cloud of myths swirling around, find out how easy and affordable self-publishing really is. Don’t let your dreams be squandered due to misinformation.

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